Pragma, in partnership with Q&A and Microsoft, have published The Empowered Customer; The Digitalisation Of Retail, a white paper that outlines the key technologies that we see impacting retailers and their customers over the next 12 to 18 months.

We look at how these technologies will influence customer behaviours, what retailers will need to consider when adopting these technologies and give examples of businesses already utilising tools such as AR and personalisation to increase customer engagement.

Download White Paper