What We Do

We are a strategic partner for operators and investors in consumer markets.

We are evidence-based and experience-led, enhancing growth and profitability through
applied commercial insight and action.

With 30 years of experience in more than 30 countries, we have completed over 1,500 projects to date, successfully improving profitability for our clients.
Pragma is part of St Ives Plc, a leading marketing services business. Pragma is also a member of The Ebeltoft Group, an international group of retail consultants.

Increase sales<br />and profits

Increase sales
and profits »

We use insight to provide rapidly improved business models and profitability

Better understand<br />your customers

Better understand
your customers »

Our key strength is understanding how customers behave and what motivates them to buy. We uniquely combine insight and analysis with commercial expertise

Strategy<br />development

development »

We help businesses develop commercial strategies for their brands, channels and operations. Our planning and facilitation services offer our clients support in taking their strategy forward

Evaluate a business<br />or market

Evaluate a business
or market »

Pragma’s team of analysts and consultants work with investors and operators to provide commercial, operational and vendor due diligence