A retailer’s brand is its most valuable asset. Understanding how your brand is perceived by customers, staff and other stakeholders is often the key to unlocking improved business performance.
We will work with you to define what your brand stands for, to appraise what your customers think of you, and to pinpoint the customer-centric metrics you need to measure to ensure optimal performance.
Our unique approach to customer insight allows us to work with retailers and brands to review brand perceptions in the market and develop brand frameworks that help our clients develop a clear and strong brand across every single customer touchpoint.
Some questions that Pragma helps clients answer:
This will typically be undertaken in a co-creation process with management from a wide variety of functions and departments, and be supported by:
Analysis of the market and competitive landscape
Customer and consumer insight
In-depth interviews and workshops with internal and external stakeholders
If you’d like to get in touch simply drop one of our team an email or call us. We’d be delighted to have an initial exploratory conversation with you.