International Strategy

International Strategy

Pragma is a specialist in advising UK brands and retailers wishing to expand to international markets, as well as helping international retailers successfully enter the UK market. We have undertaken numerous multi-country commercial due diligence projects and frequently provide strategic and operational advice to international retailers and brands in Europe and further afield.

We have worked in France, Germany, Spain, Czech Republic, United States, Japan, Middle East, Russia, Brazil and many other markets. Our international assignments are undertaken by a highly international and multi-lingual team. Pragma’s in-house language capabilities include: French, German, Spanish, Italian, Polish, Romanian, Russian, Thai, Mandarin, Farsi and Arabic.

In addition, Pragma is the UK member of the Ebeltoft Group, an international network of retail consultants in over 20 countries, allowing us to draw on local on-the-ground experts in our international assignments.

Regardless of what stage of your international development you are at, Pragma will be able to assist you with:

Assessment of suitability and preparedness for international roll-out

Identification and prioritisation of markets

In-depth evaluation of target market(s)

Market entry strategy for chosen market(s)


Location planning

Further market growth or optimisation

International Strategy Case Studies

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Like to know more?

If you’d like to get in touch simply drop one of our team an email or call us. We’d be delighted to have an initial exploratory conversation with you.