Customer Insight & Market Analysis

Customer Insight & Market Analysis

We undertake in-depth analysis of the customer base, target market and catchment areas for commercial space developments, in order to understand customer needs and behaviours, and assist our clients to optimise the commercial offer to suit their customers’ requirements.

We undertake demand and supply side market studies, and detailed competitor analysis in order to fully understand the competitive environment. We are able to offer full service market and consumer research. To date we have completed research projects across the UK, Europe, Middle East and SE Asia with general consumers, office workers and tourists.

This work allows us to develop the most appropriate retail plan and mix given the client vision alongside market and consumer dynamics.  It is also a vital input to our space supportable and financial modelling. The research and modelling combined then feeds directly into the planning and design strategies for the commercial areas.

Passenger / Customer Behaviour and Requirements Research

Passenger / Customer Satisfaction Studies

Passenger / Customer Segmentation Studies

Brand Perception, Evaluation and Development

Retail Audits

Market Studies and Analysis of the Competitive Environment

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Like to know more?

If you’d like to get in touch simply drop one of our team an email or call us. We’d be delighted to have an initial exploratory conversation with you.