In order to understand how much retailing space should be provided in commercial areas of airports, railway stations and other travel environments, Pragma’s Airport Retail Consultants have developed a detailed space supportable model, which uses passenger segmentation and flow patterns to forecast likely passenger behaviour and therefore the size and scope of retailing and catering required.
Once masterplan options have been developed, using this space analysis we build a model to predict the likely revenue of each planning option. To make such calculations we review the space supportable versus actual space available, review final commercial locations in comparison to the ideal, and study flow patterns through each commercial area. In addition to the core retail and food and beverage revenue, we are able to model potential revenue from additional streams such as car parking and advertising.
This enables airports and travel hubs to select the planning option with the best cost-benefit return. We have undertaken this modelling for airports such as Hamburg, New Doha International, Abu Dhabi International, Kuala Lumpur, Bristol International, Delhi and Berlin Brandenburg.
Market / Sector Advisory
Development Feasibility Studies
Space Supportable Modelling
Non-Aeronautical Commercial Revenue Forecasting (including Retail, F&B, Car Parking and Advertising)
Commercial Area Financial and Rental Level Forecasting
If you’d like to get in touch simply drop one of our team an email or call us. We’d be delighted to have an initial exploratory conversation with you.