With the holidays shortly upon us, we are pleased to present our Christmas infographic for 2016, sharing key insights into consumer behaviour at this festive time of year. Whilst the market is reeling from a rollercoaster 2016, consumers anticipate spending the same amount on gifts as they did last year.

Black Friday entered a new phase with its hype starting to wane, as seen by a drop of 6% in participation, from 29% of consumers in 2015 to 23% in 2016. However, of those that did shop on Black Friday, 47% still agree it is a big or main part of their Christmas gift shopping, indicating a split in sentiment towards the event.

When hunting for gifts, consumers are looking for good quality, a large range and low prices. They search for gifts across channels, and find ideas in traditional media such as catalogues and store displays. Amazon is a clear winner in the Christmas shopping battle, with 60% of consumers purchasing from the online retailer. John Lewis too is a winner, with their Christmas TV advert topping the charts once again.

As 2016 comes to a close and we reflect upon a year of major political change, many are wondering what 2017 will bring. Uncertainty and change always bring opportunity and those who dare take those risks may see 2017 as an inflexion point on their path to greatness. There will no doubt be some casualties in our sector with the headwinds of rising wages, rates and cost prices a difficult pill to swallow.

We will do our best to support our clients, evaluate these changes, and position themselves for continued success. We would like to thank all of our clients for working with us this year. We will make one thing a certainty for the New Year by delivering you thought provoking insights via our Pragmatist every Monday morning.

Seasons greetings and a Happy New Year from all of the Pragma team.

We have once again made a seasonal donation to Back Up, our charity partner, who transform lives after spinal cord injury.