This morning Pragma hosted a breakfast event on the key themes and trends in brands’ international expansion strategies, followed by a panel discussion with CEOs and International Directors of major retailers. The event was extremely well attended with exxecutives from many leading retailers and investors.

Key focus areas for the session included:

  • The best approach for selecting markets and managing entry strategies
  • How to select the right channels and right international partners
  • The major challenges in the largest markets
  • Whether to maintain or adjust your brand proposition in different markets
  • How to understand and target local customers

Attached is a leaflet summarising our key findings.