News and Insights

Millennials: In Fashion?

When it comes to fashion, there isn’t a more important demographic for retailers to reach than millennials. They not only spend 80% more each year on fashion than other generations, but they are challenging how brands communicate with them, looking for more direct and purposeful approaches. In doing so, millennials are changing the face of

Gotta catch ’em all

Within just a few days of going live, Pokémon Go became the most popular iPhone app and overtook Twitter in terms of active users in the US. And it wasn’t just consumers who responded positively to the app: Nintendo’s shares had soared 86% by last Friday, adding over £15bn to the company’s market value.

Wholesale change?

For fashion brands, retail channel expansion is an important growth driver. However, investing in the cost of fitting out and operating additional stores, and/or online platforms, in the current UK retail environment carries a level of risk.
One option to reduce this risk is to enter the wholesale channel, which presents an opportunity to grow

Channel (S)hopping

The number of channels used by shoppers before they purchase continues to increase, making high street shoppers more demanding and better informed than ever before.
As part of a recent study of multichannel shopping behaviours, Pragma conducted a national survey of 2,000 UK consumers to understand their purchasing habits and use of technology. As you

Pragma cycles for Back Up and Children with Cancer

Pragma is taking three teams to the Prudential RideLondon Peloton 100 Mile Relay in aid of two great charities: The Back Up Trust and Children with Cancer. We would be delighted if you could support us by making a contribution of any size.
We’re counting down the days to 31st July, by which point we’re

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