The outdoor space is particularly appealing to millennials. Their focus on health and wellness means they are looking for different ways to stay healthy and keep fit.

With 85% of Millennial consumers considering themselves “outdoorsy types”, the value of this segment within the outdoor space cannot be underestimated. Not only do they consider themselves more ‘outdoorsy’ but they participate in more activities and spend seven per cent more than the average UK consumer.

Whilst Millennials embrace value for money, they are more demanding of the overall in-store experience. They like to be able to consult staff on the technical aspects of their purchase. They also want to look good whilst doing things, and the fashionability of products is higher than the average in their list of valued attributes when shopping for outdoor clothing.

Our latest infographic based on the results of our quarterly consumer tracker provides insight into what these consumers are getting up to, where they shop and what they look for from a retailer when choosing to shop for outdoor clothing.

To hear more about how we use evidence and our experience to support clients in the outdoor sector optimise their propositions and keep up to date with consumer trends, please reply to this email.

Avril Breen