Michael joined Pragma in 2016 as an Analyst having trained on the sales graduate scheme at Procter & Gamble. Michael provides support on all core work streams at Pragma, including consumer research, market analysis and sensitivity modelling.
Before joining Pragma, Michael was the Tesco category manager at P&G, acting as category partner through Tesco’s range rationalisation process. This involved key strategic projects for Tesco, including customer segmentation, commercial space and layout planning, and in-store communication strategy. He graduated with a History degree from Cambridge in 2013.
Michael enjoys cooking, especially with his slow cooker over at least 14 hours. He is also a keen diver and hopes one day to be a master diver having recently taken his advanced open water PADI.