Kristine Kirby

Managing Director, Digital

Kristine Kirby

Kristine is Pragma’s Managing Director for Digital, and works across all our areas of expertise to ensure digital is integrated into any company’s strategy.

She has almost 20 years’ experience in the US and EU in digital, spanning retail, investor services, travel, insurance and finance. Prior to joining Pragma Kristine worked for companies such as Hackett, Monsoon Accessorize, zulily, Fat Face, Speedo and Lipsy to name a few. She was also an Adjunct Professor at Mercy College (US) teaching in their MSc/MBA programmes.

Kristine has a BA in Politics (cum laude) from Chestnut Hill College in Philadelphia, and an MSc from Mercy College (summa cum laude) in NYC in Business & Interactive Marketing.

When not playing with all new things digital or thinking up new ways to engage with customers, Kristine loves going to her bolt hole in Cornwall to relax & read & kayak. She also loves travelling, playing Real Tennis or ‘regular’ Tennis, Formula One (all sport really) and is attempting to become a better cook without making her partner ill in the process.