Asher joined Pragma in 2013 and is currently a Senior Consultant in the Investor Services division. During this time, Asher has been closely involved in multiple due diligence projects and strategic business reviews spanning a range of sectors, including fashion, discount, grocery and wholesale.
Before joining Pragma, Asher worked at Nestle UK where he undertook roles in sales, marketing and category management across multiple categories. Asher graduated from Cambridge University with a BA in history.
Asher is a keen rugby fan and, having given up playing, is now a qualified referee. This combines his passion for the game with a love of telling others what to do.