Posts Categorised: Value

Last year, Black Friday made its entrance on to the UK stage. The burning question now on industry analysts’ lips is whether UK retailers should ignore or embrace this latest US phenomenon. With 10% of people looking to do the bulk of their Christmas shopping on Black Friday this year (November 27) – a figure

Christmas is now all about the `feel-good factor’. It begins with a rallying cry from the market’s largest players: Coca Cola, M&S, Boots and of course John Lewis, providing emotionally-laden Christmas adverts, and is followed by a series of events leading up to the big day: Christmas markets, Winter Wonderlands, Christmas Jumper Day, the

Chinese takeaway

Author: Pragma / Categories:
  • Value
  • For those who think the global market is a one-size fits all situation, they’ll quickly be proven wrong in China. A successfully executed entrance into China requires a deep understanding of Chinese consumer behaviour and a highly localised strategy. When a cookie-cutter model from the west is implemented, failure is often imminent.
    Western brands unsuccessful

    Fit to bust

    Author: Pragma / Categories:
  • Multichannel
  • Value
  • It is estimated that approximately 20-40% of all clothing purchased online is returned, and these numbers vary drastically across categories. While t-shirts and menswear get a low rate of return, dresses can account for 60% of the returns.
    Initially retailers focussed on making their delivery models more flexible, encouraging shoppers to buy, try and return.

    Our latest PragMarket Tracker Survey shed light over what consumers will be getting up to over the long Easter weekend. Above all, consumers are looking forward to relaxing (59%) rather than anything more energetic. However, a number of consumers are still looking to go shopping (19%) and dine out (15%), highlighting the importance for retailers

    Sign for your supper

    Author: Pragma / Categories:
  • F&B
  • Value
  • Subscription services have grown significantly in the last two years, facilitated by the increasing accessibility of technology, including big data analytics and cloud computing. This enables retailers to store more customer data than ever before, and perhaps most importantly, put this data to good use.
    Consumers, drawn in by convenience and the potential for cheaper

    Dark rate rising

    Author: Pragma / Categories:
  • F&B
  • Value
  • Talk of when interest rates will increase from their six year level of 0.5% is starting to gain more credence. Most commentators are predicting a rise towards the end of 2015 or beginning of 2016, with further increases leading to a potential rate of 2.5% by 2018.
    At this level, we estimate that £12bn of

    Lidl did you know

    Author: Pragma / Categories:
  • Value
  • How do Aldi and Lidl add quality without adding to the price?
    One of the main reasons we keep hearing about Aldi and Lidl’s success against the big four supermarkets is the good value of the individual products they offer. This works on the equation that: Quality + Low Price = Good Value, which is

    Handbags at dawn?

    Author: Pragma / Categories:
  • Value
  • In recent years, the luxury handbag has come to be the ultimate status symbol, where the market grew by a staggering 104% between 2007 and 2012 in the UK alone. Capitalising on this, brands have reacted with price hikes, and handbags are now 60% to 130% higher than in 2008. A classic Chanel ‘flap

    2014 can be viewed as a success for the retail sector. Total sales have increased, ahead of some predictions, and consumer confidence has improved.
    Despite this overall healthy picture there were some high profile casualties. In the grocery sector, a seismic shift has occurred in consumer behaviour, with shoppers voting with their wallets and seeking