Posts Categorised: Value

The point of sale

Author: Pragma / Categories:
  • Value
  • Christmas came early this year, with some retailers starting sales as early as September.
    For many, the Christmas sales period will stretch for several weeks or even a full quarter, including Black Friday, pre-Christmas and New Year sales.
    The temptation to join the race to the bottom is difficult to resist, but the drawn-out escalation

    Quality time

    Author: Pragma / Categories:
  • Value
  • The lure of a low price is a powerful thing. It catches the eye; it makes a consumer think twice and stop to investigate further. Sometimes it can prove too irresistible to ignore, resulting in a triumphant walk to the till.
    Just offering low prices, without due consideration for quality, however, is rarely a sure-fire

    Discount rates

    Author: Pragma / Categories:
  • Value
  • Discounting in retail receives a lot of bad press, but can it be done well?
    Stories abound of how price reductions put pressure on margins, while discounting over a sustained period can damage brand credibility and set customer expectations.
    These stories are often true, though in our experience retailers that take a focused approached to

    Pep talk

    Author: Pragma / Categories:
  • Fashion
  • Value
  • Pep&Co became the new kid on the block in the UK high street discount market in July 2015. The business sells a range of clothing and homewares, and on opening had ambitious plans – outlining the potential for the brand to be the ‘George of the high street’ and having an aggressive store opening strategy

    Go your own way

    Author: Pragma / Categories:
  • Value
  • Discounters appear to have enjoyed a bumper Christmas this year with record footfall boosting overall performance: B&M saw sales rise 7.2%, while Aldi enjoyed revenue growth of 15%.
    In some ways, this could be the calm before the storm for the sector, with dark clouds rapidly approaching. While the looming impact of Brexit and threat

    Tiger burning bright

    Author: Pragma / Categories:
  • Home
  • Value
  • Flying Tiger Copenhagen, which until its recent name change was called ‘Tiger’, is one of the top 10 fastest growing retailers in the UK and their success begs the question: is the face of value retailing changing? And if so, what’s driving this change?
    We believe their success lies in having a modern, IKEA-esque environment, which encourages browsing and

    Billion dollar baby

    Author: Pragma / Categories:
  • Value
  • As Poundland is now offering a selection of products priced up to £30, what are the implications for discounters in the UK?
    We believe a lot can be learned from how US dollar store retailers have recently adapted their offer.
    Dollar store retailers began in the US in the early 1900s, soon after the emergence

    Battle loyal

    Author: Pragma / Categories:
  • Value
  • Loyalty is a bond that can be strengthened, weakened or broken. It is forward-looking and asks ‘will you keep coming back to us?’.
    In the consumer world, loyalty grew as a phenomenon whereby repeat business was bought at a price, with regular customers reaping rewards through a wallet full of loyalty cards. The problem was

    This year’s Black Friday was the UK’s biggest yet, with consumers spending £1.1bn on the day, up 35% on 2014 according to Experian. However, despite this boost, the BRC’s latest figures show that November’s retail sales grew at their weakest pace since 2011, with most of the Black Friday halo felt online.
    As the trend

    That’s how much was generated in the first 90 minutes of China’s newly famed Singles’ Day. By way of comparison, the four day period of Black Friday through Cyber Monday in the US last year generated $6.6 billion in total.
    Pioneered by Alibaba, “double eleven” was first established in 2009 to provide retail therapy to