Posts Categorised: Outdoor & Sport

Muchos Kudos

Author: Pragma / Categories:
  • Outdoor & Sport
  • Wearable tech has skyrocketed in the last two years, but we are now witnessing a new explosion of activity in this space.
    The worldwide wearable tech market has yet again performed beyond expectation, boasting 10.3% YOY growth in Q2 2017. The Fitbit has become a staple accessory adorning the wrists of millions of fitness-conscious users,

    Outdoor brands are increasingly blurring the lines between performance and fashion.
    North Face and Canada Goose, for example, have progressed from products purely created for outdoor use to global lifestyle brands that are worn for every occasion. This reached new heights earlier in the year as Prada, Balenciaga and Givenchy sent models down the runway

    The UK outdoor market comprises a diverse array of brands, all competing for prominence. While a handful operate their own mono-brand stores e.g. Trespass, Rohan and Tog24, others opt for flagship sites or none at all. The dominant channels in this sector are multi-branded specialists and generalist chains and independents.
    This presents the age-old conundrum that multi-branded distribution

    China is a key strategic opportunity for outdoor brands looking to secure future growth.
    Chinese consumers are increasingly engaging with outdoor activities, making it a very exciting and developing market. Whilst the outdoor sector may be buoyant in the UK, there are a range of completely different factors driving the high growth rates in China:

    Take me out

    Author: Pragma / Categories:
  • Outdoor & Sport
  • Travel
  • Zipline London recently opened the world’s fastest city zipline on London’s Southbank, illustrating the growing thirst for new experiences that is driving the UK leisure market.
    We consider the space an attractive opportunity for two reasons: first, growing consumer spend in this sector; and second, an increase in the supply of innovative concepts
    Spending time

    Sports bar

    Author: Pragma / Categories:
  • Outdoor & Sport
  • The global sport nutrition market is growing fast and offering significant opportunities for innovative new brands.
    The market is estimated to be worth $28.7 billion and is expected to grow at a CAGR of 8.1% between 2017 to 2022 to reach a massive $45.27 billion by 2022.
    Sports nutrition was once the sole domain of

    Consumers are increasingly shifting their expenditure from shopping to socialising, posing a big challenge for landlords and retailers.
    Most retail destinations, such as shopping centres, were not built with a mixed-use purpose in mind. While many have added cafés and restaurants to their mix in recent years, investment is required to adapt these spaces for

    UK consumers who place a greater importance on healthier lifestyles are increasingly willing to spend more on niche sportswear brands.
    UK sportswear sales grew on average 8.2% annually from 2012 to 2016, reaching nearly £7 billion last year*. Despite this, established market leaders such as Nike and Under Armour have recently announced sales that have fallen

    Pure Gym’s results last week highlight the extent to which low-cost gym operators have disrupted the market over the past five years.
    It reported revenue growth of 28% (to £159.9m) for the year and delivered EBITDA growth of 41% (to £39.5m), having added 38 new gyms in 2016. This follows similarly impressive gains by The

    It’s that time of year when the Great British public take their bodies out of hibernation ready for the summer months and many look for ways to get in shape. We have seen an increasing trend towards healthy lifestyle makeovers, with fitness gurus taking up residence in our pockets and communicating with us through our