Posts Categorised: Outdoor & Sport

Consumers are increasingly shifting their expenditure from shopping to socialising, posing a big challenge for landlords and retailers.
Most retail destinations, such as shopping centres, were not built with a mixed-use purpose in mind. While many have added cafés and restaurants to their mix in recent years, investment is required to adapt these spaces for

UK consumers who place a greater importance on healthier lifestyles are increasingly willing to spend more on niche sportswear brands.
UK sportswear sales grew on average 8.2% annually from 2012 to 2016, reaching nearly £7 billion last year*. Despite this, established market leaders such as Nike and Under Armour have recently announced sales that have fallen

Pure Gym’s results last week highlight the extent to which low-cost gym operators have disrupted the market over the past five years.
It reported revenue growth of 28% (to £159.9m) for the year and delivered EBITDA growth of 41% (to £39.5m), having added 38 new gyms in 2016. This follows similarly impressive gains by The

It’s that time of year when the Great British public take their bodies out of hibernation ready for the summer months and many look for ways to get in shape. We have seen an increasing trend towards healthy lifestyle makeovers, with fitness gurus taking up residence in our pockets and communicating with us through our

The outdoor space is particularly appealing to millennials. Their focus on health and wellness means they are looking for different ways to stay healthy and keep fit.
With 85% of Millennial consumers considering themselves “outdoorsy types”, the value of this segment within the outdoor space cannot be underestimated. Not only do they consider themselves more

Germany bound

Author: Pragma / Categories:
  • Outdoor & Sport
  • The German outdoor market is an interesting opportunity for UK brands.
    While it is the largest market in Europe with 26% overall share and boasts Europe’s highest spend per head on outdoor products, the sector is quite unlike the UK. It is dominated by large groups of independent retailers and generalist players, and consumers have

    Summertime blues

    Author: Pragma / Categories:
  • Outdoor & Sport
  • The outdoor market is particularly affected by seasonality, with brands and retailers suffering sales dips during fair weather. While most of us live in hope of warm, dry days, some of our clients in this sector report that better than expected weather can hit their sales significantly. Outdoor businesses are adapting their strategies and deploying

    Community spirit

    Author: Pragma / Categories:
  • Outdoor & Sport
  • Retailers in the outdoor sector have offered their customers product-focused, functional store environments complemented by email led marketing for some time now. While effective on some fronts, these tactics can often fail to engage and inspire customers.
    Whilst there are some examples of engaging brand experiences in the sector, such as Cotswold Outdoors’ recent team

    For many, the idea of ‘the outdoors’ conjures up images of long hikes and extreme challenges, but the idea of outdoor activities can be quite different for younger generations.
    They often combine the traditional notion of outdoor with fashion, sport and entertainment and consider camping at festivals as much an outdoor activity as an older

    Strong margins and high trading densities make the accessories category a priority for leading fashion brands and retailers.
    For the shopper, products are exciting to browse – an easy, feel-good purchase, with ‘one size fits all’ options, the promise of instantly pepping up an outfit and completing a look. Accessory shopping is ideal for impulsive