Posts Categorised: Multichannel

With the holidays shortly upon us, we are pleased to present our Christmas infographic for 2016, sharing key insights into consumer behaviour at this festive time of year. Whilst the market is reeling from a rollercoaster 2016, consumers anticipate spending the same amount on gifts as they did last year.
Black Friday entered a new

It has been a difficult year for the apparel and footwear market in the UK, but there are several online only retailers, such as Pretty Little Thing, Public Desire and Finery, that stand out for their strong performance. This has been driven by the development of business models that are attuned to online shopping behaviour,

When it comes to fashion, there isn’t a more important demographic for retailers to reach than millennials. They not only spend 80% more each year on fashion than other generations, but they are challenging how brands communicate with them, looking for more direct and purposeful approaches. In doing so, millennials are changing the face of

Wholesale change?

Author: Pragma / Categories:
  • Multichannel
  • For fashion brands, retail channel expansion is an important growth driver. However, investing in the cost of fitting out and operating additional stores, and/or online platforms, in the current UK retail environment carries a level of risk.
    One option to reduce this risk is to enter the wholesale channel, which presents an opportunity to grow

    Channel (S)hopping

    Author: Pragma / Categories:
  • Multichannel
  • The number of channels used by shoppers before they purchase continues to increase, making high street shoppers more demanding and better informed than ever before.
    As part of a recent study of multichannel shopping behaviours, Pragma conducted a national survey of 2,000 UK consumers to understand their purchasing habits and use of technology. As you

    Direct hit

    Author: Pragma / Categories:
  • Multichannel
  • The Direct to Consumer (DTC) model can be a powerful engine of business growth for new brands.
    The logic for the model may seem obvious: not having intermediaries that stand between suppliers and consumers helps to keep prices competitive.  When combined with the convenience of ecommerce, the DTC model sounds increasingly appealing.
    Pragma has recently

    We are living in an age, where digital technology has set expectations for instant gratification and immediate satisfaction. Yet, when it comes to shopping for fashion, we find ourselves either waiting 24 hours for delivery, or making a physical trip to the high street. Hyperlocal delivery apps such as Jinn, which promises ‘anything you want

    For the past 11 years, Pragma as part of the Ebeltoft Group, has been tracking innovative retail concepts across the globe. The discoveries have been inspiring, creative and diverse, but the excitement comes with a warning: The pace of innovation needs to accelerate even more. Most retailers are simply moving too slowly, particularly the larger, entrenched

    In the last two decades, we have been spoilt with new businesses overhauling the traditional ways in which products and services are delivered.
    The range in scale is enormous, from the likes of Amazon and Uber at one end, picking off retail and transport between them, to the recent example of 10 year old Jack

    Pure play paradox

    Author: Pragma / Categories:
  • Multichannel
  • With so many retail winners from 2015 attributing success to well executed multichannel strategies, some experts have been predicting the death of pure play retail. While we disagree with that diagnosis, there is an ever-growing body of evidence to suggest that the race to achieve scale online leaves room for only a few survivors. Even