Posts Categorised: Health & Beauty

Spa bucks

Author: Pragma / Categories:
  • Health & Beauty
  • The UK spa market has grown to be worth over £5 billion, with the majority of the value coming from salon treatments. Alongside the service element, the channel offers lucrative benefits to beauty and grooming product brands that opt to partner in this space.
    Valuable customer base
    While only 6% of UK beauty consumers purchase

    Targeting beauty customers is more challenging than ever: the post-digital customer journey has opened the floodgates to new brands and empowered consumers to discover beauty products in a myriad of ways.
    The question now is how to maintain share in an increasingly disrupted market? What really matters to the customer? And, what lies behind purchase

    Some of the leading beauty retailers, brands and investors got a sneak peek at our new research into the beauty market this morning at The Fable, discovering how the male and female beauty market segments, the latest trends, hot brands and innovations; which channels are creating engagement and what business models are working.
    Look out

    Take it personally

    Author: Pragma / Categories:
  • Health & Beauty
  • Personalisation is about building one-to-one relationships with the consumer. The beauty industry, in particular, is going to great lengths to offer something truly distinctive. We observe innovation across three areas:
    Product
    The fragrance category is leading the way. Niche brand, Le Labo (recently acquired by Beauty giant Estee Lauder) creates individualised fragrances on the spot,