Posts Categorised: Health & Beauty

It’s that time of year when the Great British public take their bodies out of hibernation ready for the summer months and many look for ways to get in shape. We have seen an increasing trend towards healthy lifestyle makeovers, with fitness gurus taking up residence in our pockets and communicating with us through our

Beautiful people

Author: Pragma / Categories:
  • Health & Beauty
  • To wrap-up our month looking at the beauty and grooming market, we’d like to share our latest research (see infographic below) into this dynamic sector.
    This market has been characterised by consolidation of established players alongside proliferation of new challenger brands, so it is essential that beauty and grooming businesses stay in touch with consumers

    Mullet over

    Author: Pragma / Categories:
  • Health & Beauty
  • Maybelline has just announced that YouTuber Manny Gutierrez will be its first male beauty ambassador. This move follows CoverGirl, which appointed James Charles as its own beauty ambassador last October. So why are leading beauty brands now using men to represent them?
    There has been a lot of expectation about the growth of the male grooming industry

    In July 2015, Becca Cosmetics collaborated with vlogger Jaclyn Hill on a limited edition highlighter called Champagne Pop. It sparked a social media frenzy that saw it sell out in four hours and the company was acquired soon after by Estée Lauder for $200m. Lauder’s acquisition of playful makeup line Too Faced promptly followed, hot on the heels

    Call of beauty

    Author: Pragma / Categories:
  • Health & Beauty
  • The department store has long been the go-to beauty haven for consumers looking to buy cosmetics, skincare and fragrance. We question their enduring reign, in light of exciting new entrants into the space, both on and offline.
    Department store retailers pride themselves on delivering a market leading beauty buying experience; the glamour and shine of

    Loyalty schemes have been a way for beauty retailers to increase share of wallet as well as protecting profit margins for some time. Whilst consumers are loyal to brands, they shop around for the lowest price, leading to intense competition amongst retailers and distributors. So, with the rise of new entrants, subscription services and the

    Beauty update

    Author: Pragma / Categories:
  • Health & Beauty
  • Pragma’s 2015 study of the beauty sector highlighted the increasing prevalence of male grooming and our most recent consumer tracker reaffirms this trend (click on the graphic above to reveal the findings).
    Men continue to engage and invest in products and services. Shaving is the highest grooming priority, and the average UK male spent £18

    New year, new you?

    Author: Pragma / Categories:
  • Health & Beauty
  • The start of a new year is often seen as an opportunity to start afresh. Following the excesses of the festive period, New Year’s resolutions frequently consist of ambitious recalibrations of health and fitness goals. In order to help themselves realise these targets, consumers often embrace exciting product trends in a bid to give themselves

    Spa bucks

    Author: Pragma / Categories:
  • Health & Beauty
  • The UK spa market has grown to be worth over £5 billion, with the majority of the value coming from salon treatments. Alongside the service element, the channel offers lucrative benefits to beauty and grooming product brands that opt to partner in this space.
    Valuable customer base
    While only 6% of UK beauty consumers purchase

    Targeting beauty customers is more challenging than ever: the post-digital customer journey has opened the floodgates to new brands and empowered consumers to discover beauty products in a myriad of ways.
    The question now is how to maintain share in an increasingly disrupted market? What really matters to the customer? And, what lies behind purchase