Posts Categorised: Fashion

Brands that have a narrow product range or even just a single product, are enjoying increasing success.
These brands range from the luxury end with Shrimps’ faux fur jackets and Mansur Gavriel’s bucket bags (seen above), to the more mission-orientated purchases of Chinos from Spoke, swimwear from Triangl or women’s workwear from Brass.
Part of the reason for the greater presence of these brands

Fast and furious

Author: Pragma / Categories:
  • Fashion
  • You only have to glance at the latest results of Boohoo and Missguided to know fast fashion is booming. But what is it that makes these retailers outperform the market?
    We see two important drivers that underpin success in online fast fashion. And we also see examples of other types of retailers deploying these levers

    Strange bedfellows

    Author: Pragma / Categories:
  • Fashion
  • Collaborations in the fashion industry have continued to gain pace in 2017.
    For many new designers, a collaboration project with a retro label or mass market retailer, like the recent partnership between Gosha Rubchinskiy and Adidas ahead of the 2018 World Cup, is considered a right of passage.
    For more established brands, a celebrity tie-up can help

    Unisex sells

    Author: Pragma / Categories:
  • Fashion
  • There is some scepticism as to whether the unisex fashion trend will ever catch on. While women have been happily buying and wearing “men’s” clothes for years, men appear to have more trouble considering clothes which are not explicitly masculine. But what does the future hold?
    Consider “Gen-Z”, the current cohort of under 21s who,

    Outdoor brands are increasingly blurring the lines between performance and fashion.
    North Face and Canada Goose, for example, have progressed from products purely created for outdoor use to global lifestyle brands that are worn for every occasion. This reached new heights earlier in the year as Prada, Balenciaga and Givenchy sent models down the runway

    We’ve encountered many US consumer trends taking root in Europe: Athleisure, craft beer and subscription apparel to name but a few. But it’s European brands that have led the way in changing the global fashion watch market.
    The dynamics of the European watch market have progressed considerably over the past decade, driven largely by developments

    UK consumers who place a greater importance on healthier lifestyles are increasingly willing to spend more on niche sportswear brands.
    UK sportswear sales grew on average 8.2% annually from 2012 to 2016, reaching nearly £7 billion last year*. Despite this, established market leaders such as Nike and Under Armour have recently announced sales that have fallen

    Pep talk

    Author: Pragma / Categories:
  • Fashion
  • Value
  • Pep&Co became the new kid on the block in the UK high street discount market in July 2015. The business sells a range of clothing and homewares, and on opening had ambitious plans – outlining the potential for the brand to be the ‘George of the high street’ and having an aggressive store opening strategy

    It has been a difficult year for the apparel and footwear market in the UK, but there are several online only retailers, such as Pretty Little Thing, Public Desire and Finery, that stand out for their strong performance. This has been driven by the development of business models that are attuned to online shopping behaviour,

    High-end fashion retailers are now using outlet centres for very different reasons.
    Once considered a necessary evil, where brands could dispose of excess stock far away from their full price stores, outlets now present an attractive opportunity for brands to grow sales, without necessarily damaging their brand.
    This change has been driven by the steady