Posts Categorised: Fashion

We’ve encountered many US consumer trends taking root in Europe: Athleisure, craft beer and subscription apparel to name but a few. But it’s European brands that have led the way in changing the global fashion watch market.
The dynamics of the European watch market have progressed considerably over the past decade, driven largely by developments

UK consumers who place a greater importance on healthier lifestyles are increasingly willing to spend more on niche sportswear brands.
UK sportswear sales grew on average 8.2% annually from 2012 to 2016, reaching nearly £7 billion last year*. Despite this, established market leaders such as Nike and Under Armour have recently announced sales that have fallen

Pep talk

Author: Pragma / Categories:
  • Fashion
  • Value
  • Pep&Co became the new kid on the block in the UK high street discount market in July 2015. The business sells a range of clothing and homewares, and on opening had ambitious plans – outlining the potential for the brand to be the ‘George of the high street’ and having an aggressive store opening strategy

    It has been a difficult year for the apparel and footwear market in the UK, but there are several online only retailers, such as Pretty Little Thing, Public Desire and Finery, that stand out for their strong performance. This has been driven by the development of business models that are attuned to online shopping behaviour,

    High-end fashion retailers are now using outlet centres for very different reasons.
    Once considered a necessary evil, where brands could dispose of excess stock far away from their full price stores, outlets now present an attractive opportunity for brands to grow sales, without necessarily damaging their brand.
    This change has been driven by the steady

    Passages to India

    Author: Pragma / Categories:
  • Fashion
  • The online market in India is going from strength to strength, and set to reach $100bn by 2020. Fashion sales online are seeing the fastest growth, with a four-fold increase to $35bn anticipated in the same time period. Government initiatives such as “Startup India” and “Digital India” have been catalysts to the etail boom and

    When it comes to fashion, there isn’t a more important demographic for retailers to reach than millennials. They not only spend 80% more each year on fashion than other generations, but they are challenging how brands communicate with them, looking for more direct and purposeful approaches. In doing so, millennials are changing the face of

    Knickerbocker glory

    Author: Pragma / Categories:
  • Fashion
  • The UK lingerie market is up for grabs.  During the 1980s, the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more fragmented and consumers’ preferences have changed.
    Recently, we had the privilege of speaking to Janie

    We are living in an age, where digital technology has set expectations for instant gratification and immediate satisfaction. Yet, when it comes to shopping for fashion, we find ourselves either waiting 24 hours for delivery, or making a physical trip to the high street. Hyperlocal delivery apps such as Jinn, which promises ‘anything you want

    A touch of fashion

    Author: Pragma / Categories:
  • Fashion
  • Research by Pragma Consulting, uncovering the shopping habits of women across the UK, has revealed retailers are missing out on an annual spend worth £9bn through not engaging with shoppers who are increasingly researching fashion choices before purchasing.
    Pragma surveyed 2,000 female shoppers and found online and mobile sources are increasingly important during the research