Posts Categorised: Children

Toy story

Author: Pragma / Categories:
  • Children
  • While the demise of Toys R Us has cast a long shadow over the sector, at a product level, toys remain a breeding ground for innovation.
    The global market for developmental toys will reach £28bn by 2019, according to Euromonitor, with STEM or STREAM (Science, Technology, Robotics, Engineering, Arts, Maths) toys constituting 76% of overall

    Box set

    Author: Pragma / Categories:
  • Children
  • The online subscription market is now worth £2bn globally, and rising.
    Meal kits, fashion and beauty subscription services are already well established and Target have recently announced its baby clothing subscription box in the US, but can this succeed, and if so will it work outside the US?
    Subscription models that have succeeded drive customer loyalty, resulting

    Streetwise

    Author: Pragma / Categories:
  • Children
  • Fashion
  • Streetwear has garnered a lot of attention recently. While many have underestimated the segment and culture, this all changed when the Carlyle Group bought a 50% stake in Supreme for $500 million, putting the brand’s valuation at over $1.1 billion. Other signs of interest within the space include Equistone Partners’ acquisition of multi-channel streetwear retailer, DefShop and Highsnobiety, a blog that

    A gender item

    Author: Pragma / Categories:
  • Children
  • Only two years ago the idea of mainstream, gender-neutral clothing ranges for children seemed a long way off.
    But today gender-neutral is now being billed as the new normal, with ranges available from many leading retailers such as ASOS, River Island and John Lewis. Others such as Abercrombie Kids are unveiling new unisex collections this

    Back to the future

    Author: Pragma / Categories:
  • Children
  • The market for children’s products is diverging.
    While futuristic smart-toy sales are booming, nostalgic clothing and equipment brands are simultaneously attracting the same consumers. This has notably been triggered by the powerful influence of Prince George and Princess Charlotte’s traditional wardrobes. The demand for timeless classics has created an opportunity for brands that would have

    Born again

    Author: Pragma / Categories:
  • Children
  • With the cost of raising a child in the UK now estimated to be over £225k, parents are increasingly looking at ways of saving money, presenting opportunities for innovative retailers to boost revenue through reconditioning and subscriptions.
    Retailers such as eBay and second-hand specialists such as Preloved and Buggy Revival have successfully capitalised on the

    The toy market is undergoing fundamental change, and it is not just technology that is driving this.
    The demand for greater gender equality is challenging how toys are categorised, designed and marketed and providing opportunities for new toy companies to create brands for ` Empowered Playtime’: a desire for more positive role models for children.

    Described as `unnerving’ by some but as `cute’ by others, the `mini me’ trend, where mothers and daughters dress alike, has provided fashion retailers with an opportunity to grab a bigger share of the growing childrenswear market.
    For those with longer memories, the idea of ‘mini-me’ may conjure images of Laura Ashley’s matching mother and