Posts Categorised: Airports

Net Promoter Score (NPS) has long been a darling metric among investors and retailers, but not without attracting its fair share of criticism. While NPS is generally discussed as a measure of customer loyalty, it is more correctly a measure customer advocacy. Pedantic? Perhaps, but a recent Pragma project illustrates why this distinction can be

Apple’s iBeacon was launched with little fanfare in June 2013 but quickly gained hype over the following weeks as marketers began to theorise the possible uses of this new technology.
iBeacon is a tool that allows a low-cost transmitter to communicate with mobile and tablet devices within a close proximity. Provided you have an enabled

What are the 7 keys to success for retailers and asset owners in commercial spaces today?
Download a copy of Alex Avery’s presentation at BCSC 2014 to discover the answers.

Flight of Fancy

Author: Pragma / Categories:
  • Airports
  • F&B
  • Value
  • Serving international passengers is a challenge for airport F&B: with visitors from different time zones wanting breakfast in the evening and dinner in the morning, flexibility is key. This can be difficult if your brand is known for one thing in particular – watch this space for a Nando’s breakfast when it opens at Gatwick

    Alex Avery of Pragma is interviewed by Retail Week on the opportunities for retailers in travel hubs.
    Download the article Here

    T2 Touchdown on Schedule

    Author: Pragma / Categories:
  • Airports
  • Heathrow’s new Terminal 2 – to be known as ‘The Queen’s Terminal’ – is about to open its gates. The inaugural flight arrives at 05.55 on 4th June!
    Also opening on that day will be 69 shiny new retail outlets; amongst them many who are operating for the first time in an airport location. Airport

    In light of the $19 billion acquisition of WhatsApp by Facebook, the Pragmatist this week considers Apps, and specifically the fact that not all are up. Many are down.
    Whilst a large majority of brands and retailers now have Apps, recent US research evidence shows that the rush to download them is declining. Growth in

    Pragma recently conducted a study to explore passenger attitudes towards low-cost airlines and explore variations in spending behaviour.
    If you would like to obtain a copy of the research, or discuss any aspect of our airport work, please email us.