Tocumen International Airport, Panama

Retail Master Plan Commercial Analysis

About the brand

Tocumen International Airport is currently the busiest airport in Central America, acting as a transfer hub for North- and South American cities. It reached a total of 13.4 million passengers in 2015 and has strong forecast growth. To accommodate for the expected demand, a second terminal is currently under construction, due to open in late 2017.

Challenges for Tocumen International Airport, Panama

The Challenge/Task

Tocumen International Airport is constructing a second terminal with the aim to double passenger capacity by 2018. Pragma was tasked with planning the commercial layout for Terminal 2 and, following its opening, optimising the Terminal 1 commercial offer.

What We Did

Evaluated the airport users’ commercial needs and requirements by designing a custom survey for both airside and landside users of the airport

Reviewed the existing commercial offer at the current terminal, in terms of key performance metrics, benchmarking against similar airports, as well as carrying out a qualitative physical assessment

Proposed short- and medium term ‘quick wins’ that could help increase commercial revenue, and enhance passenger perceptions of the airport

Created financial forecasts for both terminals

Identified the space requirements for duty free, specialty retail, and F&B by building a bespoke space supportable model for each terminal

Optimised the commercial layout and mix of Terminal 1, taking into consideration the reduced passenger numbers and altered passenger flows

Evaluated design plans for both terminals, considering the passenger flows, operational requirements, and retail adjacencies, and indentified areas for improvement to aid the passenger experience and increase revenue

Created the retail master plan for Terminal 2, including the retail mix, zoning, and layout of units

We worked with Pragma in the development of Tocumen’s Retail Master plan, encompassing both terminal 1 and 2. They have been key in providing robust and comprehensive data on our passenger profile, financial modelling and space allocation, allowing us to take decisions with confidence. Always on time, thorough and helpful, I can fully recommend Pragma

Tocumen Airport Retail Project Manager
Tocumen International Airport, Panama Results

The Result

Pragma created a retail master plan for the airport as a whole, allowing the airport to understand both current and future space requirements, as well as how adapt the commercial layout to drive the best financial return and passenger experience.

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