International roll out

About the brand

Phase Eight is a British womenwear designer clothing brand. The company has stores and concessions throughout the United Kingdom, Republic of Ireland, Switzerland, Germany, Sweden, Australia, UAE and many other countries.


About Phase Eight
Challenges for Phase Eight

The Challenge/Task

Following strong growth in the UK and internationally, Phase Eight approached Pragma and our US Ebeltoft partner, McMillan Doolittle, to develop recommendations for a market entry strategy into the USA. Phase Eight has already undertaken a number of exploratory conversations with potential US partners, but required an expert opinion on the alternative options available in order to optimise market entry.

Pragma also advised Phase Eight on an entry strategy for Germany.



What We Did

Identified roll out opportunities across several channels, including own stores and concessions.

Detailed analysis of the international dynamics of the market, customer and competitors and considerations of operational support.

Optimal channel strategy over a 5 year period.

“Pragma did an excellent piece of work for us on our financial and operational performance and the extent of our roll-out opportunity. What particularly impressed us was their ability to provide fresh ideas that really challenged our thinking.

Finance Director, Phase Eight
Phase Eight Results

The Result

Phase Eight has since launched in six concessions in Germany and two stores in Switzerland, and has continued its international expansion based on Pragma’s roll-out strategy.

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