Retail Masterplanning

About the brand

Chhatrapati Shivaji International Airport is the primary international airport in Mumbai, India. It is the second busiest airport in the country, and was ranked 48th busiest airport in world in 2013. 

About Mumbai International Airport
Challenges for Mumbai International Airport

The Challenge/Task

To assist MIAL in the development of the optimum commercial mix for the new Terminal 2 in order to maximise revenues and passenger satisfaction.

What We Did

Developed a full commercial revenue model for the international and domestic retail

Determined the category level growth strategy and forecasts for a 10 year period

Determined the optimum category mix, space allocation and configuration, and quantified the revenue impact

Developed the optimum positioning strategy

Mumbai International Airport Results

The Result

Pragma’s input provided analytics for the overall business plan for the terminal, and assisted the commercial team in determining the most suitable commercial mix for the requirements of the passengers.

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If you’d like to get in touch simply drop one of our team an email or call us.  We’d be delighted to have an initial exploratory conversation with you.

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