Retail Masterplanning

About the brand

Mina Al Arab is a new waterfront community in Ras Al Khaimah, UAE providing a mixed use development of  homes, hotels and world-class amenities.


About Mina Al Arab, UAE
Challenges for Mina Al Arab, UAE

The Challenge/Task

To define the type and amount of retail, food & beverage and entertainment space for an upmarket sea-side hotel and residential development.

What We Did

Detailed research amongst potential users – local residents, tourists, residential investors

Analysis of likely behaviour, including estimated ‘leakage’ to Dubai

Financial feasibility model across a number of development options

The Result

Mina al Arab is currently under construction. The retail strategy developed by Pragma is being implemented.

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If you’d like to get in touch simply drop one of our team an email or call us.  We’d be delighted to have an initial exploratory conversation with you.

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