Kuala Lumpur International Airport is Malaysia’s main international airport and one of the major airports of South East Asia. As of 2013, the airport handled 47m passengers and was Asia’s fastest growing airport recording a 19.1% growth year-on-year. It is ranked the 11th busiest airport in the world by international passenger traffic.
To provide a retail planning solution to airport management that would increase commercial revenues by 50%.
Passenger behavior research
Space supportable and revenue forecasting
Commercial space planning and merchandise mix
Passenger segmentation and flow analysis
Our work resulted in recommendations to radically alter passenger flows in order to create the optimum amount of retail space in the right locations.
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