Space supportable and revenue forecasting

About the brand

Kuala Lumpur International Airport is Malaysia’s main international airport and one of the major airports of South East Asia.  As of 2013, the airport handled 47m passengers and was Asia’s fastest growing airport recording a 19.1% growth year-on-year. It is ranked the 11th busiest airport in the world by international passenger traffic.

About Kuala Lumpur Airport
Challenges for Kuala Lumpur Airport

The Challenge/Task

To provide a retail planning solution to airport management that would increase commercial revenues by 50%.

What We Did

Passenger behavior research

Space supportable and revenue forecasting

Commercial space planning and merchandise mix

Passenger segmentation and flow analysis

Kuala Lumpur Airport Results

The Result

Our work resulted in recommendations to radically alter passenger flows in order to create the optimum amount of retail space in the right locations.

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If you’d like to get in touch simply drop one of our team an email or call us.  We’d be delighted to have an initial exploratory conversation with you.

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