The Barbican Centre is a performing arts centre in the City of London and the largest of its kind in Europe. The Centre hosts classical and contemporary music concerts, theatre performances, film screenings and art exhibitions. It also houses a library, three restaurants, and a conservatory.
To improve the customer experience and revenue income of one of London’s key concert hall, theatre, arts, film, conference and events centres.
Detailed user and catchment demand analysis.
We worked with the masterplan feasibility team to determine and advise on commercial space, retail and F&B mix, locations, turnover, space and profit projections.
The feasibility report was agreed and accepted at all levels within the City of London Corporation and subsequently implemented.