AOE is a leading global technology service provider and consultancy which helps multi-retailer venues such as airports to seamlessly fuse offline and online experience into one full-featured suite of software applications and services.
Pragma Consulting was tasked with reviewing the market opportunity for AOE GmbH, a leading open source omni-channel solution provider. Specifically, Pragma was asked to respond with a proposed approach to deliver an understanding of the trends of airport operators investing in technology solutions to provide customer-facing services.
Carried out a detailed review of the current state of technology-based customer services provided by airports
Identified the extent to which airports are looking to expand their technology offer and qualify the key challenges and criteria to implementation
Reviewed consumer behaviour toward technology in airports and the existing competition to AOE in providing this consumer facing technology
Evaluated the suitability of airports for implementing an ecommerce proposition
Our work helped the investment team understand the dynamics of the market for customer-facing technologies in airports and the market potential. The outcome led to AOE securing a 13m EUR investment from private equity firm LEA that will accelerate the rollout of its software offering,