Posts written by Pragma

Fast and furious

Author: Pragma / Categories:
  • Fashion
  • You only have to glance at the latest results of Boohoo and Missguided to know fast fashion is booming. But what is it that makes these retailers outperform the market?
    We see two important drivers that underpin success in online fast fashion. And we also see examples of other types of retailers deploying these levers

    Alex Avery, MD, Pragma’s Airports, Travel and Commercial Spaces is interviewed in Finance Monthly on the causes for Monarch’s collapse
    Read the article here

    Which way is up?

    Author: Pragma / Categories:
  • Airports
  • What do airports need to consider to capitalise on the growth of passenger numbers?
    Following a period of rapid growth, the International Air Transport Association (IATA) is forecasting that global passenger demand will nearly double over the next decade, from 3.8 billion in 2016 to 7.2 billion in 2035.
    In order not to choke this

    Strange bedfellows

    Author: Pragma / Categories:
  • Fashion
  • Collaborations in the fashion industry have continued to gain pace in 2017.
    For many new designers, a collaboration project with a retro label or mass market retailer, like the recent partnership between Gosha Rubchinskiy and Adidas ahead of the 2018 World Cup, is considered a right of passage.
    For more established brands, a celebrity tie-up can help

    Unisex sells

    Author: Pragma / Categories:
  • Fashion
  • There is some scepticism as to whether the unisex fashion trend will ever catch on. While women have been happily buying and wearing “men’s” clothes for years, men appear to have more trouble considering clothes which are not explicitly masculine. But what does the future hold?
    Consider “Gen-Z”, the current cohort of under 21s who,

    Muchos Kudos

    Author: Pragma / Categories:
  • Outdoor & Sport
  • Wearable tech has skyrocketed in the last two years, but we are now witnessing a new explosion of activity in this space.
    The worldwide wearable tech market has yet again performed beyond expectation, boasting 10.3% YOY growth in Q2 2017. The Fitbit has become a staple accessory adorning the wrists of millions of fitness-conscious users,

    Outdoor brands are increasingly blurring the lines between performance and fashion.
    North Face and Canada Goose, for example, have progressed from products purely created for outdoor use to global lifestyle brands that are worn for every occasion. This reached new heights earlier in the year as Prada, Balenciaga and Givenchy sent models down the runway

    The UK outdoor market comprises a diverse array of brands, all competing for prominence. While a handful operate their own mono-brand stores e.g. Trespass, Rohan and Tog24, others opt for flagship sites or none at all. The dominant channels in this sector are multi-branded specialists and generalist chains and independents.
    This presents the age-old conundrum that multi-branded distribution

    China is a key strategic opportunity for outdoor brands looking to secure future growth.
    Chinese consumers are increasingly engaging with outdoor activities, making it a very exciting and developing market. Whilst the outdoor sector may be buoyant in the UK, there are a range of completely different factors driving the high growth rates in China:

    Although it can seem at times as if the retail sector talks about nothing but millennials, very little has been written about this group of consumers in the Middle East.
    Whether the difference is double, triple or even greater, Gulf-based Arab millennials spend significantly more than those in the West. They benefit from, amongst other