Posts written by Pragma

Theatre of dreams

Author: Pragma / Categories:
  • Outdoor & Sport
  • Technology, more than ever before, is shaping fan experiences both in and outside stadia. Going to a sporting event today is not just about watching the game; fans want a combination of interactive and social experiences.
    Through in-stadium Wi-Fi, apps and other digital innovations, the fan experience is becoming both smoother and more engaging. Christopher Lee, a stadium

    Athleisure may have driven the UK sportswear market to reach the heady heights of £2.5 billion in 2017, but as well as some obvious winners, there are also some notable losers, with more change to come.
    Established names such as Nike and Under Armour once ruled the roost with mid-market athleisure lines that reconciled functional

    Keyboard warriors

    Author: Pragma / Categories:
  • Outdoor & Sport
  • eSports, or competitive video gaming, may conjure up images of pallid teenagers hitting their keyboards until the early hours of the morning, but it is an industry projected to be worth over £1bn by 2020, and one which investment firms are starting to look at closely.
    eSports is where professional gamers compete against one another

    Food for thought

    Author: Pragma / Categories:
  • F&B
  • Those of you who have seen our articles this month, will have read how restaurateurs and outlet operators can pep up their propositions through ‘add-ons’ like click and collect and Instagram-ready makeovers.
    These worthy initiatives, embracing consumer digital engagement, are sure to grow and evolve in the sector in the coming years. However, we’d like

    Screen time

    Author: Pragma / Categories:
  • F&B
  • Tabletop tablets are becoming a common sight at casual dining restaurants, but do they contribute to happier customers and higher spending?
    Recent research by Cornell University has shown that the introduction of tabletop tech at “full-service casual dining chains” increases average spend by £2.60 per person with some companies reporting a 20% increase in both

    Box clever

    Author: Pragma / Categories:
  • F&B
  • There has been a significant recent growth in the meal kit delivery market, but who is using them, and is this growth sustainable?
    Familiar names in the U.K are Hello Fresh and Gousto, but many more are now entering the market. They have become popular for many reasons, among them: meeting consumer demand for convenience, customisation, healthier eating

    Picture this

    Author: Pragma / Categories:
  • F&B
  • Instagram and other social media platforms are changing eating out. A restaurant’s aesthetic appeal used to be secondary in importance behind food quality; now, the photogenic necessity of both interior design and food presentation are at the forefront of new restaurateurs’ minds.
    With customers sharing pictures on Instagram, mid-market restaurants can now better compete with

    Right click

    Author: Pragma / Categories:
  • F&B
  • Is Click & Collect a remedy for the beleaguered restaurant market?
    An established model in retail, Click & Collect is increasingly being deployed by restaurants. NPD Group found that this channel grew 16.1% from June 2016 to June 2018, compared to 8.9% for delivery.
    In our recent white paper, we explored the rise of delivery. Click

    Christmas infographic
    Despite a volatile year for retailers, the good news is that consumers anticipate spending the same amount as last year on Christmas gifts. This year, more consumers took advantage of Black Friday discounts with an increase in the number purchasing gifts during the event. Conversely, half of consumers do not foresee spending in

    Reality show

    Author: Pragma / Categories:
  • Health & Beauty
  • Is AR the solution to the sluggish growth of online makeup sales?
    Many major beauty brands and retailers (including Estée Lauder, L’Oréal and Sephora) have introduced augmented reality experiences to their websites and mobile apps, allowing customers to `virtually’ try on makeup products.
    These technologies began with simple coloured cosmetics like lipsticks and eyeshadows but