Posts written by Pragma

Millennial makeover

Author: Pragma / Categories:
  • Home
  • Much is made of millennials and how they differ from previous generations. Discussions centre around their markedly different demands, priorities and shopping habits, and companies are increasingly benefitting from targeting this segment.
    The home and furniture market is no exception, and as millennials start to increase their spend in this sector, both operators and investors

    Homes fit for heroes

    Author: Pragma / Categories:
  • Home
  • Whether you call them stores, show rooms, or “slow rooms”, our work in the home space has continually found that in this sector, arguably more than any other, the role of a physical presence continues to be key to a brand’s success and growth.
    Speaking to consumers, the ability to touch and feel a product

    Home is where the smart is

    Author: Pragma / Categories:
  • Home
  • The ‘Internet of Things’ is spearheading the evolution of the smart homes industry which is expected to be worth $150 billion by 2020, globally.
    Whilst the demand for connected home devices has not met initial expectations, the take up of home assistant devices such as Amazon Echo along with Apple’s recently announced, HomePod has been

    Can’t stand the heat

    Author: Pragma / Categories:
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  • Changing consumer attitudes and a tough competitive environment has led to gaps emerging in the replacement kitchen market, providing opportunities for new and existing players.
    The UK fitted kitchen market returned to 2007 volumes in 2015, after a sharp decline and slow recovery.  However, the premium segment saw only one year of decline in 2008

    Back to the future

    Author: Pragma / Categories:
  • Children
  • The market for children’s products is diverging.
    While futuristic smart-toy sales are booming, nostalgic clothing and equipment brands are simultaneously attracting the same consumers. This has notably been triggered by the powerful influence of Prince George and Princess Charlotte’s traditional wardrobes. The demand for timeless classics has created an opportunity for brands that would have

    Born again

    Author: Pragma / Categories:
  • Children
  • With the cost of raising a child in the UK now estimated to be over £225k, parents are increasingly looking at ways of saving money, presenting opportunities for innovative retailers to boost revenue through reconditioning and subscriptions.
    Retailers such as eBay and second-hand specialists such as Preloved and Buggy Revival have successfully capitalised on the

    The toy market is undergoing fundamental change, and it is not just technology that is driving this.
    The demand for greater gender equality is challenging how toys are categorised, designed and marketed and providing opportunities for new toy companies to create brands for ` Empowered Playtime’: a desire for more positive role models for children.

    Described as `unnerving’ by some but as `cute’ by others, the `mini me’ trend, where mothers and daughters dress alike, has provided fashion retailers with an opportunity to grab a bigger share of the growing childrenswear market.
    For those with longer memories, the idea of ‘mini-me’ may conjure images of Laura Ashley’s matching mother and

    Sports bar

    Author: Pragma / Categories:
  • Outdoor & Sport
  • The global sport nutrition market is growing fast and offering significant opportunities for innovative new brands.
    The market is estimated to be worth $28.7 billion and is expected to grow at a CAGR of 8.1% between 2017 to 2022 to reach a massive $45.27 billion by 2022.
    Sports nutrition was once the sole domain of

    Consumers are increasingly shifting their expenditure from shopping to socialising, posing a big challenge for landlords and retailers.
    Most retail destinations, such as shopping centres, were not built with a mixed-use purpose in mind. While many have added cafés and restaurants to their mix in recent years, investment is required to adapt these spaces for