Posts written by Pragma

Reality show

Author: Pragma / Categories:
  • Health & Beauty
  • Is AR the solution to the sluggish growth of online makeup sales?
    Many major beauty brands and retailers (including Estée Lauder, L’Oréal and Sephora) have introduced augmented reality experiences to their websites and mobile apps, allowing customers to `virtually’ try on makeup products.
    These technologies began with simple coloured cosmetics like lipsticks and eyeshadows but

    Skin deep

    Author: Pragma / Categories:
  • Health & Beauty
  • The only thing better than clear skin is clear pricing, according to clinical skincare start-ups.
    Brandon Truaxe, the founder of Deciem, believes that the beauty industry is “a scam”, where customers get overcharged for basic ingredients while old technologies are presented as ground-breaking. Many skincare enthusiasts seem to share this sentiment, given the recent success of

    Value added

    Author: Pragma / Categories:
  • Travel
  • The future is bright for value retail, with the UK discount retail market forecast to grow by nearly 40% in the next five years to £32.5bn (GlobalData).
    Discount and value retailers have been on the rise for many years, particularly since the recession of 2008 and the following years of economic stagnation, real wage contraction

    The point of sale

    Author: Pragma / Categories:
  • Value
  • Christmas came early this year, with some retailers starting sales as early as September.
    For many, the Christmas sales period will stretch for several weeks or even a full quarter, including Black Friday, pre-Christmas and New Year sales.
    The temptation to join the race to the bottom is difficult to resist, but the drawn-out escalation

    Quality time

    Author: Pragma / Categories:
  • Value
  • The lure of a low price is a powerful thing. It catches the eye; it makes a consumer think twice and stop to investigate further. Sometimes it can prove too irresistible to ignore, resulting in a triumphant walk to the till.
    Just offering low prices, without due consideration for quality, however, is rarely a sure-fire

    This morning we hosted a breakfast on how digital is transforming women’s fashion with Jeni Ni, the founder of frilly; Tamsin Ivy,  the founder of Glitzbox; and Anton Jurina, Managing Director of  Maison Héroïne.
    Over 70 guests enjoyed a presentation from Kristine Kirby, Managing Director of Digital at Pragma, plus a panel discussion and audience Q&A.
    Watch the

    Special effects

    Author: Pragma / Categories:
  • Commercial Spaces
  • The most important trend in the retail property development market is specialisation.
    Whether focusing on a specific product category (see BOXPARK’s F&B cluster in Croydon), price positioning (the outlet centre sector more broadly) or customer trip (Cheltenham’s new leisure hub, The Brewery), the most successful developments are finding a niche to remain competitive in a mature UK

    Discount rates

    Author: Pragma / Categories:
  • Value
  • Discounting in retail receives a lot of bad press, but can it be done well?
    Stories abound of how price reductions put pressure on margins, while discounting over a sustained period can damage brand credibility and set customer expectations.
    These stories are often true, though in our experience retailers that take a focused approached to

    Fulfil yourself

    Author: Pragma / Categories:
  • Fashion
  • Deliveroo has been a major disruptor in the food delivery market and a similar model has started shaking up the online fashion marketplace. Much like Deliveroo and UberEATS, what makes these platforms unique is the lack of a centralised fulfilment centre, letting the brands manage their own inventory, whilst using the site’s interface as a marketplace.
    Farfetch is

    Brands that have a narrow product range or even just a single product, are enjoying increasing success.
    These brands range from the luxury end with Shrimps’ faux fur jackets and Mansur Gavriel’s bucket bags (seen above), to the more mission-orientated purchases of Chinos from Spoke and swimwear from Triangl.
    Part of the reason for the greater presence of these brands is social